ConvertKit Branding

This is a hypothetical branding job for a school project. The goal of this project was to have a consistent advertising push across different mediums that spoke to the company’s message clearly. Because of their hand-drawn, whimsical logo, I went for a font that spoke to that, using it with the word “Creators” to show creative expression. On the left is a snapchat advert, the top right layout is for billboard, and the others are for other socials.