Mountain Dew Advertisement

For this project, the goal was to create an advertising campaign for an existing beverage company of any kind. This is a hypothetical scenario for Mountain Dew in which they are rebranding to an exclusively “Real Sugar” formula. The logo used for this scenario is their logo from 1969-1991, as a symbol of returning to the formula that existed before the industry-wide switch to cornstarch in substitute of cane sugar.